New Media, Old Misogyny: framing mediated Madonna on Instagram from an ageing perspective

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

2 Citations (Scopus)

Abstract

From a feminist perspective, mainstream media representations have always performed disciplinary functions. Particularly, regarding ageing women. On digital platforms, individuals would have a greater agency to perform and shape gender norms and sexual roles. However, scholarship has been expressing scepticism with the liberatory promise of the online realm, as well as cautions with digital network harassment and the so-called nanosphere. Yet, little is known about how exactly misogynistic rhetoric operates on popular social media to discipline ageing women’s feminity. This paper extends the feminist scholarship to the field of Instagram, focusing specifically on representations of the pop star Madonna. It presents an analysis of how ageing women femininities representations are mobilised on Instagram through a case study of posts indexed with hashtags. Applying computational methods and drawing on the insights of Feminist Critical Discourse Analysis, it approaches these networked representations by exploring the interplay between sexism and ageism within the misogynistic driven forces targeting Madonna and her ageing feminity.

Original languageEnglish
Title of host publicationHuman Aspects of IT for the Aged Population
Subtitle of host publicationTechnology Design and Acceptance - 7th International Conference, ITAP 2021, Held as Part of the 23rd HCI International Conference, HCII 2021, Proceedings
EditorsQin Gao, Jia Zhou
Place of PublicationCham
PublisherSpringer
Pages430-442
Number of pages13
ISBN (Print)9783030781071
DOIs
Publication statusPublished - 2021
Event7th International Conference on Human Aspects of IT for the Aged Population, ITAP 2021, held as part of the 23rd International Conference, HCI International 2021 - Virtual, Online
Duration: 24 Jul 202129 Jul 2021

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume12786 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference7th International Conference on Human Aspects of IT for the Aged Population, ITAP 2021, held as part of the 23rd International Conference, HCI International 2021
CityVirtual, Online
Period24/07/2129/07/21

Keywords

  • Ageism
  • Online misogyny
  • Social media

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