Multiaddressivity and Collective Addressivity in Vlog-based Interactions between Diasporic and Nonmigrant Portuguese

We use the notion of addressivity to analyze interactions between diasporic Portuguese in France and nonmigrant Portuguese in Portugal, in a vlog by Jonathan Da Silva. Through sets of interlocutor-oriented strategies, participants address one another not only as specific individuals but also as collective social types, as if addressing all diasporic and nonmigrant Portuguese. We thus consider how participants use collective addressivity to hail one another as essentialized tokens of social types in a fantasy of telecommunication (Nozawa 2016). These materials reveal not only the construction of ethnonationally Portuguese identified “we’s,” but also of the collectivized “you’s” such “we’s” address, in a genre of online interaction.