Motivações e circunstâncias que levam a não usos dos média por jovens e seus familiares

This article argues for the need to pay attention to the dynamics of refusing and rejecting the use of media to better understand a highly mediatized consumer society. The theoretical background utilizes resistance to the media, family contexts of socialisation and mediated society. We analysed 18 interviews carried out in Portugal - undertaken as part of wider research project involving 40 young people and their families, on their relationship with the media regarding citizenship rights -, which showed signs of non-use of media. This article characterises these individuals, their contexts and motives. Through identifying refusal of the internet, social networks, news and television, we arrive at distinct five types: "I do not like and I do not want to use" "At this stage of life, no!" "Split between I can't have and I can't buy it" "I don't want to draw attention to myself and don't want to get 'hooked'" and "Doing something different and doing it better".