Morris – A Marketing Legend

Research output: Chapter in Book/Report/Conference proceeding › Other chapter contribution › peer-review

Original language	English
Title of host publication	Legends in Consumer Behavior: Morris B. Holbrook
Editors	Jagdish N. Sheth
Publisher	SAGE Publications
Pages	236-249
Number of pages	14
ISBN (Print)	9788132118602
Publication status	Published - 2015

Cite this

@inbook{18c839a4242c4cdb9380c1e3e3ee8381,

title = "Morris – A Marketing Legend",

author = "Robert Stinerock",

year = "2015",

language = "English",

isbn = "9788132118602",

pages = "236--249",

editor = "Sheth, {Jagdish N.}",

booktitle = "Legends in Consumer Behavior: Morris B. Holbrook",

publisher = "SAGE Publications",

address = "United Kingdom",

}