Morris – A Marketing Legend

Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

Original languageEnglish
Title of host publicationLegends in Consumer Behavior: Morris B. Holbrook
EditorsJagdish N. Sheth
PublisherSAGE Publications
Pages236-249
Number of pages14
ISBN (Print)9788132118602
Publication statusPublished - 2015

Cite this

Stinerock, R. (2015). Morris – A Marketing Legend. In J. N. Sheth (Ed.), Legends in Consumer Behavior: Morris B. Holbrook (pp. 236-249). SAGE Publications.