O eWOM sobre a Distribuição Moderna

Translated title of the contribution: Modern Distribution eWOM

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)

Abstract

The Internet development, together with the exponential use of social media, have changed the way people communicate with each other. This context originated a new challenge to the market research companies: analyze what is said online about brands and what sentiments are associated with this speech (whether positive, negative or neutral). This article in particular seeks to support this analysis based on a case study of portuguese modern distribution banners. From this study it was
conclude that the online comments contain diverse themes and distinct sentiments, and Pingo Doce takes a prominent place.
Translated title of the contributionModern Distribution eWOM
Original languagePortuguese
Title of host publicationIberian Conference on Information Systems and Technologies, CISTI, 2013
Publication statusPublished - 2013
EventIberian Conference on Information Systems and Technologies -
Duration: 1 Jan 2013 → …

Conference

ConferenceIberian Conference on Information Systems and Technologies
Period1/01/13 → …

Keywords

  • Electronic word of mouth
  • Social media
  • Sentiment Analysis
  • Modern Distribution
  • Retail

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