Meninas no YouTube: Participação, celebrização e cultura do consumo

Lidia Soraya Barreto Marôpo; Inês Vitorino Sampaio; Nut Pereira de Miranda

doi:10.20287/ec.n26.v1.a10

Meninas no YouTube: Participação, celebrização e cultura do consumo

Translated title of the contribution: Girlhood in YouTube: Participation, celebrification, and consumer culture

Lidia Soraya Barreto Marôpo, Inês Vitorino Sampaio, Nut Pereira de Miranda

Centro Interdisciplinar de Ciências Sociais (CICS.NOVA - NOVA FCSH)

Research output: Contribution to journal › Article › peer-review

5 Citations (Scopus)

199 Downloads (Pure)

Abstract

Based on an exploratory research, we studied popular child YouTube channels in Brazil - Isabel Cerer (8 years), Juliana Baltar (9 years), Manoela Antelo (10 years) and J lia Silva (11 years) -, to analyze their practices of production and dissemination of content, in a context marked by strategies of celebrification and a strong culture of consumption. As theoretical background, we discuss children's digital cultures with a gender focus. As a result, we see a process of bricolage in which youtubers mobilize three strategic lines - playful capital, (micro)celebrification and emergent femininity - In a game of forces in which participation, creativity and spontaneity are juxtaposed to a postfeminist entrepreneurship (Genz, 2015), increasingly professionally managed, and subordinate to the logic of consumer culture.

Translated title of the contribution	Girlhood in YouTube: Participation, celebrification, and consumer culture
Original language	Portuguese
Pages (from-to)	175-195
Number of pages	21
Journal	Estudos em Comunicacao
Volume	1
Issue number	26
DOIs	https://doi.org/10.20287/ec.n26.v1.a10
Publication status	Published - 1 May 2018

Keywords

Children
Gender
Identity
Youtube
Youtubers

Access to Document

10.20287/ec.n26.v1.a10Licence: CC BY-NC-ND

Meninas no YouTubeFinal published version, 6.08 MBLicence: CC BY-NC-ND

Cite this

@article{6b5d6fb019a64e85ac7fbf5cfce91b51,

title = "Meninas no YouTube: Participa{\c c}{\~a}o, celebriza{\c c}{\~a}o e cultura do consumo",

abstract = "Based on an exploratory research, we studied popular child YouTube channels in Brazil - Isabel Cerer (8 years), Juliana Baltar (9 years), Manoela Antelo (10 years) and J lia Silva (11 years) -, to analyze their practices of production and dissemination of content, in a context marked by strategies of celebrification and a strong culture of consumption. As theoretical background, we discuss children's digital cultures with a gender focus. As a result, we see a process of bricolage in which youtubers mobilize three strategic lines - playful capital, (micro)celebrification and emergent femininity - In a game of forces in which participation, creativity and spontaneity are juxtaposed to a postfeminist entrepreneurship (Genz, 2015), increasingly professionally managed, and subordinate to the logic of consumer culture.",

keywords = "Children, Gender, Identity, Youtube, Youtubers",

author = "Mar{\^o}po, {Lidia Soraya Barreto} and {Vitorino Sampaio}, In{\^e}s and Miranda, {Nut Pereira de}",

note = "info:eu-repo/grantAgreement/FCT/5876/147304/PT# UID/SOC/04647/2013",

year = "2018",

month = may,

day = "1",

doi = "10.20287/ec.n26.v1.a10",

language = "Portuguese",

volume = "1",

pages = "175--195",

journal = "Estudos em Comunicacao",

issn = "1646-4974",

number = "26",

}

TY - JOUR

T1 - Meninas no YouTube

T2 - Participação, celebrização e cultura do consumo

AU - Marôpo, Lidia Soraya Barreto

AU - Vitorino Sampaio, Inês

AU - Miranda, Nut Pereira de

N1 - info:eu-repo/grantAgreement/FCT/5876/147304/PT# UID/SOC/04647/2013

PY - 2018/5/1

Y1 - 2018/5/1

N2 - Based on an exploratory research, we studied popular child YouTube channels in Brazil - Isabel Cerer (8 years), Juliana Baltar (9 years), Manoela Antelo (10 years) and J lia Silva (11 years) -, to analyze their practices of production and dissemination of content, in a context marked by strategies of celebrification and a strong culture of consumption. As theoretical background, we discuss children's digital cultures with a gender focus. As a result, we see a process of bricolage in which youtubers mobilize three strategic lines - playful capital, (micro)celebrification and emergent femininity - In a game of forces in which participation, creativity and spontaneity are juxtaposed to a postfeminist entrepreneurship (Genz, 2015), increasingly professionally managed, and subordinate to the logic of consumer culture.

AB - Based on an exploratory research, we studied popular child YouTube channels in Brazil - Isabel Cerer (8 years), Juliana Baltar (9 years), Manoela Antelo (10 years) and J lia Silva (11 years) -, to analyze their practices of production and dissemination of content, in a context marked by strategies of celebrification and a strong culture of consumption. As theoretical background, we discuss children's digital cultures with a gender focus. As a result, we see a process of bricolage in which youtubers mobilize three strategic lines - playful capital, (micro)celebrification and emergent femininity - In a game of forces in which participation, creativity and spontaneity are juxtaposed to a postfeminist entrepreneurship (Genz, 2015), increasingly professionally managed, and subordinate to the logic of consumer culture.

KW - Children

KW - Gender

KW - Identity

KW - Youtube

KW - Youtubers

UR - http://www.scopus.com/inward/record.url?scp=85048229222&partnerID=8YFLogxK

U2 - 10.20287/ec.n26.v1.a10

DO - 10.20287/ec.n26.v1.a10

M3 - Article

AN - SCOPUS:85048229222

SN - 1646-4974

VL - 1

SP - 175

EP - 195

JO - Estudos em Comunicacao

JF - Estudos em Comunicacao

IS - 26

ER -

Meninas no YouTube: Participação, celebrização e cultura do consumo

Abstract

Keywords

Access to Document

Other files and links

Fingerprint

Cite this