Mediatization: From Gutenberg to Unlimited Media and Datafication

José Luís Garcia; Filipa Subtil

doi:10.1007/978-3-031-14630-5_13

Mediatization: From Gutenberg to Unlimited Media and Datafication

José Luís Garcia, Filipa Subtil

Instituto de Comunicação da NOVA (ICNOVA)

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Since the birth of modern media until Internet, communication has been profoundly transformed and through it culture, society, forms of power and the creation of economic wealth. This essay examines this long-lasting process by exploring the idea of mediatization. It is a historical movement of co-implication of symbolic forms, technologies, contexts and communicative frameworks that has altered communication practices, their scope and meanings through the introduction and reception of new technologies (mechanical, electrical, digital) and by institutions (publishers, media companies, propaganda and public relations bureaux, advertising, technological platforms). We argue that it is a non-linear process, with several stages, intensified in our days, with aspects very critical to freedom and democracy, but whose outcome is open.

Original language	English
Title of host publication	Portuguese Philosophy of Technology
Subtitle of host publication	Legacies and contemporary work from the Portuguese-Speaking Community
Editors	Helena Mateus Jerónimo
Publisher	Springer, Cham
Pages	211-241
Number of pages	31
Edition	1
ISBN (Electronic)	978-3-031-14630-5
ISBN (Print)	978-3-031-14629-9, 978-3-031-14632-9
DOIs	https://doi.org/10.1007/978-3-031-14630-5_13
Publication status	Published - 2023

Publication series

Name	Philosophy of Engineering and Technology
Volume	43
ISSN (Print)	1879-7202
ISSN (Electronic)	1879-7210

Keywords

Communicative contexts and frames
Datafication
Digital Surveillance
Metaverses
Print capitalism
Process of mediatization
Propaganda
Public sphere
Substantive and formal meanings of communication

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Cite this

Garcia, J. L., & Subtil, F. (2023). Mediatization: From Gutenberg to Unlimited Media and Datafication. In H. M. Jerónimo (Ed.), Portuguese Philosophy of Technology: Legacies and contemporary work from the Portuguese-Speaking Community (1 ed., pp. 211-241). (Philosophy of Engineering and Technology; Vol. 43). Springer, Cham. https://doi.org/10.1007/978-3-031-14630-5_13

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Mediatization: From Gutenberg to Unlimited Media and Datafication. / Garcia, José Luís ; Subtil, Filipa.
Portuguese Philosophy of Technology: Legacies and contemporary work from the Portuguese-Speaking Community. ed. / Helena Mateus Jerónimo. 1. ed. Springer, Cham, 2023. p. 211-241 (Philosophy of Engineering and Technology; Vol. 43).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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Mediatization: From Gutenberg to Unlimited Media and Datafication

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