Media and Health Literacy: A study on the Contribution of TV to the Navigational Health Literacy (HL-NAV) of the Elderly in Portugal

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Abstract

This study proposes to investigate the role of the media source for health information self-reported as the most relevant in Portugal, the TV. Despite the acknowledgement of this mass medium’s value to promote health literacy and namely to elderly people, the nature of the health-related information conveyed by TV has received limited attention. This study aims to fill this gap by investigating the role of TV in mediating the health literacy of the elderly in the country, particularly focused on the topic of navigation in health care which has also received relatively little specific attention. It has therefore a dual foci on what the televised health-related coverage imparts to the public and, the ways in which elderly people interpret these health care representations and apply them to form judgments and take decisions in using the HCS. The results will inform future endeavors to enhance the health literacy of the targeted population through more effective TV health-related communication strategies.
Original languageEnglish
Pages383-386
Number of pages3
Publication statusPublished - 30 May 2023
EventInternational Aegean Conferences, 2023, Izmir, Türkiye
- Turkey, Izmir, Turkey
Duration: 26 Apr 202327 Apr 2023
Conference number: 7th
https://www.aegeanconference.com/

Conference

ConferenceInternational Aegean Conferences, 2023, Izmir, Türkiye
Country/TerritoryTurkey
CityIzmir
Period26/04/2327/04/23
Internet address

Keywords

  • Health Literacy
  • Older adults
  • TV
  • Health communication
  • HL-NAV
  • Media
  • Europe
  • Portugal
  • Elderly adults

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