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Measuring the return of quality investments
Pedro S. Coelho
,
Manuel J. Vilares
NOVA Information Management School (NOVA IMS)
Research output
:
Contribution to journal
›
Article
›
peer-review
10
Citations (Scopus)
Overview
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Business & Economics
Financial Returns
100%
Critical Path
42%
Mobile Telecommunications
37%
Customer Behavior
32%
Telecommunications Industry
31%
Cost-benefit Analysis
31%
Methodology
30%
Causality
28%
Customer Loyalty
28%
Managers
27%
Competitive Environment
27%
Value Chain
26%
Product Quality
24%
Service Quality
23%
Customer Satisfaction
22%
Resources
18%
Integrated
17%