Many investigations have dealt with the impact of digitalization on public and private organizations. For the most part, these investigations have addressed a variety of agents, benchmark models and measurement factors. This investigation revolves around one principal question: How do economic agents in tourism in Portugal capitalize on digital transformation in the sector? The objective of the study is to identify the digital maturity profile of economic agents in the tourism sector in Portugal. To do so, aggregated data from the entire country was used, collected from a wide range of sources through the use of a survey, which provided a random sample stratified into two subgroups of the economic sector of tourism. Stratum 1 consisted of 35 economic agents, and stratum 2 of two economic groups (Grupo Pestana and Grupo Sonel Hotels), representing 44 activities in the Tourism sector. An exploratory approach was used as a basis for the study, and to analyze the data, it was supported by a quantitative analysis. The data analyzed with the use of Excel (Version 365/2021). A failure of appreciation of digital innovation and strategy shows a lack of understanding of the context in which DX processes should occur. We believe that the empirical results have important implications for investigators and for the creation of new forms for applying digital model in the tourism sector in Portugal.
|Title of host publication||Innovations and Social Media Analytics in a Digital Society|
|Editors||Maria José Sousa, Célio Gonçalo Marques|
|Publisher||CRC Press / Taylor & Francis Group|
|Publication status||Published - 1 Apr 2022|