Managing the Language Needs of Multinational Companies - Strategies to Optimise International Communication: a Case Study

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Abstract

This paper intends to contribute to trans-disciplinary research on language management in international business (IB) and most of all help breaking old paradoxes related to the (i) wrongly assumed self-sufficiency of language in professional and business communication situations and (ii) costs of investment in language.
We will present results of two empirical studies that describe language management and business translation practices in companies operating in foreign markets. Finally, despite being still an ongoing research, we will give some insights on how language management and translation mediated communication can be more cost-effective in this kind of companies.
Original languageEnglish
Pages (from-to)55-68
Number of pages13
JournalJournal Advances in Higher Education
Volume7
Issue number1
Publication statusPublished - 2015

Keywords

  • Language Management
  • Translation-mediated communication
  • Knowledge Management
  • Economics of Language

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