Managing ongoing dualities in international business

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)


Managers face conflicting demands in international business that are deployed as dilemmas, dialectics, and paradoxes into organizational life. Different theories explore how managers cope with them, but they have not sufficiently discussed in international business research. This inductive study uncovers the changes in the managers’ sensemaking structures when facing the duality “standardization/adaptation” over time, and is a first step in connecting the literature on management dualities with the literature specialized in international business contexts. We contribute to theory on both fields with insights on how managers develop complex structures to interpret multiple dualities and use cognitive and emotional processes to connect them with concrete actions of teams.
Original languageEnglish
Title of host publicationAcademy of Management Proceedings
Subtitle of host publication77th Annual Meeting of the Academy of Management, AOM 2017
Place of PublicationAtlanta
PublisherAcademy of Management
Publication statusPublished - 2017
EventAcademy of Management Annual Meeting: At the Interface - Atlanta, GA, United States
Duration: 4 Aug 20178 Aug 2017
Conference number: 77


ConferenceAcademy of Management Annual Meeting
Abbreviated titleAOM 2017
Country/TerritoryUnited States
CityAtlanta, GA
Internet address


  • International Business
  • Management dualities
  • Standardization/Adaptation


Dive into the research topics of 'Managing ongoing dualities in international business'. Together they form a unique fingerprint.

Cite this