| Original language | Unknown |
|---|---|
| Pages (from-to) | 113-137 |
| Journal | Schmalenbach Business Review |
| Volume | 65 |
| Issue number | 2 |
| Publication status | Published - 1 Jan 2013 |
"Let's wait and see!" The real option to switch as a new element of customer value
Research output: Contribution to journal › Article