Is the whole more than the sum of its parts? On the interplay of marketing and design research

Research output: Working paper

Original languageEnglish
Pages39
Number of pages1
Publication statusPublished - 2015

Cite this

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title = "Is the whole more than the sum of its parts? On the interplay of marketing and design research",
author = "J{\"o}rg Henseler",
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M3 - Working paper

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BT - Is the whole more than the sum of its parts? On the interplay of marketing and design research

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