Is Artificial Intelligence Threatening Our Self-Continuity? A Temporal Appraisal and Feeling Economy Perspective [abstract]

Héctor González-Jiménez, Diego Costa Pinto, Rafael Luis Wagner, Khaola Akdim

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This paper investigates how the use of artificial intelligence (AI) in services may potentially have a negative impact on consumer wellbeing due to the fear of being replaced by AI. Drawing on temporal self-appraisal theory, the study proposes that the fear of being replaced by an AI agent (as opposed to a human) has a negative effect on consumers' psychological wellbeing. The research suggests that this fear negatively affects consumers' perceptions of self-continuity, and that self-continuity perceptions mediate the relationship between fear of AI replacement and psychological wellbeing. Furthermore, the study
explores how the type of task intelligence replaced by AI, whether thinking or feeling tasks, moderates the effects of AI on self-continuity and wellbeing. The research highlights the potential negative consequences of AI in services on consumer wellbeing and emphasizes the role of consumers self-continuity in shaping psychological wellbeing. By examining the role of fear of AI replacement and its impact on consumers' self-continuity and wellbeing, this study contributes to the literature on technology and wellbeing. Additionally, it integrates the AI literature with self-continuity research, offering insights into its underlying process. We also draw on the Feeling Economy framework by investigating how fear of replacement affects self-continuity and wellbeing differently based on the type of task (feeling vs. thinking) performed by AI. The findings have practical implications for companies, providing insights into how to manage the use of AI in services.
Original languageEnglish
Title of host publication2023 Global Marketing Conference at Seoul (2023)
Subtitle of host publicationMarketing & Management Transformation in the Challenging Digital Environment
Publisher Global Alliance of Marketing & Management Associations
Pages941
Number of pages1
ISBN (Electronic)1976-8699
DOIs
Publication statusPublished - 2023
Event2023 Global Marketing Conference, "Marketing & Management Transformation in the Challenging Digital Environment" - Lotte Hotel Seoul, Seoul, Korea, Democratic People's Republic of
Duration: 20 Jul 202323 Jul 2023
https://2023gmc.imweb.me/index

Conference

Conference2023 Global Marketing Conference, "Marketing & Management Transformation in the Challenging Digital Environment"
Abbreviated titleGMC
Country/TerritoryKorea, Democratic People's Republic of
CitySeoul
Period20/07/2323/07/23
Internet address

Keywords

  • Artificial intelligence
  • Temporal appraisal theory
  • Feeling economy
  • Self-continuity
  • Wellbeing

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