Introduction

Alexandre  Duarte; Patrícia  Dias

doi:https://doi.org/10.4324/9781003382331

Introduction

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

We are witnessing a time of accelerated change, and, as the father of social psychology Kurt Lewin wisely observed, the best moment to study a social phenomenon is when it is in the process of change, as it is when an entity is in movement and alteration that its dynamics are revealed more clearly. This is the main reason for the publishing of this book right now.

Original language	English
Title of host publication	Social Brand Management in a Post Covid-19 Era
Editors	Alexandre Duarte, Patrícia Dias
Publisher	Routledge \| Taylor & Francis Group
Pages	1-2
Number of pages	2
DOIs	https://doi.org/10.4324/9781003382331
Publication status	Published - 2023

Access to Document

https://doi.org/10.4324/9781003382331

Cite this

@inbook{9c91ac9093984ddaab7e5e3f6351247e,

title = "Introduction",

abstract = "We are witnessing a time of accelerated change, and, as the father of social psychology Kurt Lewin wisely observed, the best moment to study a social phenomenon is when it is in the process of change, as it is when an entity is in movement and alteration that its dynamics are revealed more clearly. This is the main reason for the publishing of this book right now.",

author = "Alexandre Duarte and Patr{\'i}cia Dias",

note = "info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F05021%2F2020/PT# info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDP%2F05021%2F2020/PT# UIDB/05021/2020 UIDP/05021/2020",

year = "2023",

doi = "https://doi.org/10.4324/9781003382331",

language = "English",

pages = "1--2",

editor = "Alexandre Duarte and Patr{\'i}cia Dias",

booktitle = "Social Brand Management in a Post Covid-19 Era",

publisher = "Routledge | Taylor & Francis Group",

address = "United Kingdom",

}

TY - CHAP

T1 - Introduction

AU - Duarte, Alexandre

AU - Dias, Patrícia

N1 - info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F05021%2F2020/PT# info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDP%2F05021%2F2020/PT# UIDB/05021/2020 UIDP/05021/2020

PY - 2023

Y1 - 2023

N2 - We are witnessing a time of accelerated change, and, as the father of social psychology Kurt Lewin wisely observed, the best moment to study a social phenomenon is when it is in the process of change, as it is when an entity is in movement and alteration that its dynamics are revealed more clearly. This is the main reason for the publishing of this book right now.

AB - We are witnessing a time of accelerated change, and, as the father of social psychology Kurt Lewin wisely observed, the best moment to study a social phenomenon is when it is in the process of change, as it is when an entity is in movement and alteration that its dynamics are revealed more clearly. This is the main reason for the publishing of this book right now.

U2 - https://doi.org/10.4324/9781003382331

DO - https://doi.org/10.4324/9781003382331

M3 - Chapter

SP - 1

EP - 2

BT - Social Brand Management in a Post Covid-19 Era

A2 - Duarte, Alexandre

A2 - Dias, Patrícia

PB - Routledge | Taylor & Francis Group

ER -

Introduction

Abstract

Access to Document

Fingerprint

Cite this