Alexandre Duarte, Patrícia Dias

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


We are witnessing a time of accelerated change, and, as the father of social psychology Kurt Lewin wisely observed, the best moment to study a social phenomenon is when it is in the process of change, as it is when an entity is in movement and alteration that its dynamics are revealed more clearly. This is the main reason for the publishing of this book right now.
Original languageEnglish
Title of host publicationSocial Brand Management in a Post Covid-19 Era
EditorsAlexandre Duarte, Patrícia Dias
PublisherRoutledge | Taylor & Francis Group
Number of pages2
Publication statusPublished - 2023


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