Internet social networks in Brasilian agribusiness: Knowledge, webometry and interaction

André Luiz Zambalde, Paulo Henrique De Souza Bermejo, Miguel De Castro Neto, Adriano Olimpio Tonelli

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Brazil is a developing country that is in the midst of major social, economic, technological, cultural and educational change. In the fields of technology and education, dissemination and exchange of information and knowledge has been a major concern of public and private institutions, especially in what regards agribusiness. This study sought to analyze performance and content aspects of Brazilian agribusiness Internet social networks. The study was based in 10 social networks acting in the areas of Agronomy, Biology, Environment, Animal Health Protection, Agricultural Extension and Rural Education. A exploratory and descriptive survey, based on bibliographic and documental references, with a qualitative approach regarding the interpretation and description of the contents of the websites, and mathematical webometric analysis of the social networks, supported by software tools and the internet. The results presented are: i) the detailed characterization of the sites investigated, ii) webometric indicators for each website, and iii) analysis of the social network formed by the 10 websites.

Original languageEnglish
Title of host publicationProceedings of the 6th Iberian Conference on Information Systems and Technologies, CISTI 2011
Publication statusPublished - 2011
Event6th Iberian Conference on Information Systems and Technologies, CISTI 2011 - Chaves, Portugal
Duration: 15 Jun 201118 Jun 2011

Conference

Conference6th Iberian Conference on Information Systems and Technologies, CISTI 2011
CountryPortugal
CityChaves
Period15/06/1118/06/11

Keywords

  • Agribusiness
  • Information Technology
  • Internet
  • Social Networks
  • Webometry

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    Zambalde, A. L., Bermejo, P. H. D. S., De Castro Neto, M., & Tonelli, A. O. (2011). Internet social networks in Brasilian agribusiness: Knowledge, webometry and interaction. In Proceedings of the 6th Iberian Conference on Information Systems and Technologies, CISTI 2011 [5974348]