Indoor air quality: Predicting and comparing protective behaviors in Germany and Portugal

This study investigates the adoption of indoor air quality (IAQ) management technologies in Germany and Portugal, focusing on the common and differentiating factors influencing individuals' motivations and the perceived health impacts of these technologies. Utilizing a model based on the protection motivation theory, we surveyed 800 participants (400 from each country) to understand how their perceptions of the risks associated with poor IAQ and their evaluations of the effectiveness and costs of technologies like air purifiers and sensors drive the adoption intention of these technologies and well-being of individuals. To estimate the complex relationships in our model, we employed Partial Least Squares Structural Equation Modeling (PLS-SEM). Our model explains nearly 50% of the variance in well-being for both countries. The results revealed significant differences in the factors driving technology adoption: Germans are primarily motivated by individual efficacy and personal responsibility with the people close to them. Regarding the similarities, participants from both countries value the technology's effectiveness in improving IAQ and do not see being vulnerable to health issues derived from poor IAQ as a motivator. These insights highlight the need for strategies that are tailored to specific cultural and national contexts to promote the adoption of IAQ management technologies, aiming to enhance indoor air quality and public health outcomes.