Immersive Journalism: The Effect of System Immersion on Place Illusion and Co-Presence in 360-Degree Video Reporting

Immersive journalism has been promoted as an alternative way of producing content that allows users to experience first-hand the events depicted in the news story. This mixed-method study examines how immersive journalism impacts the user experience of non-fictional narratives in news practices. A between-subject experiment (n = 104) was conducted to inspect the effects of system immersion on place illusion and co-presence. Using a 360-degree video news report produced by the Spanish newspaper El País as a stimulus, two viewing conditions were compared: magic window and 360 degree with a VR headset. The results show that VR technologies determine the effective potential of immersive journalism, namely the experience of place illusion and co-presence and that audiences do not actually explore the so-called whole picture, as a 90–180° movement for exploration prevailed.