TY - JOUR
T1 - Identity construction in advertising
T2 - A case study of Portuguese bank pamphlets
AU - Pruekchaikul, Korapat
N1 - info:eu-repo/grantAgreement/FCT/5876/147316/PT#
UID/LIN/03213/2019
PY - 2019/5
Y1 - 2019/5
KW - language and identity
KW - socio-discursive interactionism
KW - grammar of visual design
KW - actantial model
KW - Portuguese advertising
KW - multimodal text
UR - https://apps.webofknowledge.com/full_record.do?product=WOS&search_mode=GeneralSearch&qid=31&SID=D4qA66WBfsiEtgSZZEd&page=1&doc=1
UR - https://www.scopus.com/record/display.uri?eid=2-s2.0-85100833530&origin=resultslist&sort=plf-f
U2 - 10.1075/consl.00005.pru
DO - 10.1075/consl.00005.pru
M3 - Article
VL - 45
SP - 112
EP - 140
JO - CONCENTRIC-STUDIES IN LINGUISTICS
JF - CONCENTRIC-STUDIES IN LINGUISTICS
SN - 1810-7478
IS - 1
ER -