Identity construction in advertising: A case study of Portuguese bank pamphlets

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)112-140
Number of pages28
JournalCONCENTRIC-STUDIES IN LINGUISTICS
Volume45
Issue number1
DOIs
Publication statusPublished - May 2019

Keywords

  • language and identity
  • socio-discursive interactionism
  • grammar of visual design
  • actantial model
  • Portuguese advertising
  • multimodal text

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