How the perceptions of five dimensions of corporate citizenship and their inter-inconsistencies predict affective commitment

Arménio Rego, Susana Leal, Miguel Pina e Cunha, Jorge Faria, Carlos Pinho

Research output: Contribution to journalArticle

67 Citations (Scopus)

Abstract

Through a convenience sample of 260 employees, the study shows how employees' perceptions about corporate citizenship (CC) predict their affective commitment. The study was carried out in Portugal, a high in-group and low societal collectivistic culture. Maignan et al.'s (1999, Journal of the Academy of Marketing Science 27(4), 455-469) construct, including economic, legal, ethical, and discretionary responsibilities was used. The main findings are: (a) contrary to what has been presumed in the literature, the discretionary dimension includes two factors: CC toward employees and toward community; (b) perceptions of CC explain 35% of unique variance of affective commitment; (c) the best predictors are perceptions of economic and legal CC and, mainly, perceptions of discretionary CC toward employees; (d) the perceptions of discretionary CC toward employees are significantly better predictors of affective commitment than are perceptions of economic, ethical, and discretionary CC toward the community; (e) perceived inconsistency of the several CC dimensions is detrimental to employees' affective commitment. The study questions the four-dimensional model of the CC construct as operationalized by Maignan et al., suggests that culture should be included as a moderating variable in future research, and stresses that affective commitment may decrease when employees perceive that their organizations act upon the several areas of CC inconsistently.
Original languageEnglish
Pages (from-to)107-127
JournalJournal of Business Ethics
Volume94
Issue number1
DOIs
Publication statusPublished - 1 Jun 2010

Keywords

  • perceptions of corporate citizenship
  • psychological climate
  • affective commitment
  • culture
  • inconsistency between perceptions of corporate citizenship dimensions

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