How does the visual aesthetics of positively-framed messages impact their motivational capacity?

Lígia Daniela Duro da Costa, Teresa Romão, Evangelos Karapanos, Pedro F. Campos

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Citation (Scopus)

Abstract

Many people nowadays engage with motivational text messages embedded in a visual presentation. However, empirical studies of the impact of textual messages on users’ motivation to exercise have paid little attention to how their visual appeal impacts their motivational capacity. We conducted an online experiment to explore the impact of visual aesthetics on the motivational capacity of positively-framed textual messages. Participants were assigned to three conditions: positively-framed messages a) presented as text-only (no-aesthetics), b) presented with high visual appeal (beautiful), and c) presented with low visual appeal (ugly). Contrary to our expectations, the perceived visual appeal of a message show no impact on its motivational capacity in terms of how motivating it was perceived to be, nor on extrinsic identified behavior regulation. The implications of these results on the design of interactive systems, and physical activity trackers in particular, are discussed herein.

Original languageEnglish
Title of host publicationECCE 2019 - Proceedings of the 31st European Conference on Cognitive Ergonomics: ''Design for Cognition''
PublisherAssociation for Computing Machinery, Inc
Pages162-167
Number of pages6
ISBN (Electronic)9781450371667
DOIs
Publication statusPublished - 10 Sep 2019
Event31st European Conference on Cognitive Ergonomics: Design for Cognition, ECCE 2019 - Belfast, United Kingdom
Duration: 10 Sep 201913 Sep 2019

Conference

Conference31st European Conference on Cognitive Ergonomics: Design for Cognition, ECCE 2019
CountryUnited Kingdom
CityBelfast
Period10/09/1913/09/19

Keywords

  • Exercise motivation
  • Motivational text messages
  • Physical activity
  • Visual aesthetics

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