How does the number of Instagram followers influence brand attitude: the role of purchase intention, perceived product quality, referrals, brand trust, and gender

Ricardo Dias, Luis F. Martinez, Luisa M. Martinez

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationAdvances in Digital Marketing and eCommerce
Subtitle of host publicationSecond International Conference
Place of PublicationCham
ISBN (Electronic)978-3-030-76520-0
ISBN (Print)978-3-030-76519-4
Publication statusPublished - 27 May 2021

Publication series

NameAdvances in Digital Marketing and eCommerce
ISSN (Print)2198-7246
ISSN (Electronic)2198-7254

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