How do beginner strategists use strategy tools? The role of objects in a creative company

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Strategy tool use and sociomateriality have become essential elements in strategy as practice research. We combine recent studies on strategy tools with theories on objects in collaborations in a nine month ethnography at a fashion design brand. Our contribution states that strategy tools can be used effectively when they correspond to the theoretical categories that exist for objects, in a hierarchy of infrastructure, communication and motivation objects. We use the insights from a creative field to suggest a model that shows managers how they can enable professionals to collaborate by translating strategy targets into intermediary work objects.
Original languageEnglish
Title of host publicationAcademy of Management Proceedings
PublisherAcademy of Management
Volume2013
DOIs
Publication statusPublished - Jan 2013

Keywords

  • sociomateriality
  • strategy as practice
  • strategy tools

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