Strategy tool use and sociomateriality have become essential elements in strategy as practice research. We combine recent studies on strategy tools with theories on objects in collaborations in a nine month ethnography at a fashion design brand. Our contribution states that strategy tools can be used effectively when they correspond to the theoretical categories that exist for objects, in a hierarchy of infrastructure, communication and motivation objects. We use the insights from a creative field to suggest a model that shows managers how they can enable professionals to collaborate by translating strategy targets into intermediary work objects.
- strategy as practice
- strategy tools