Abstract
Este artigo trabalha o hibridismo entre a comunicação política partidária digital e o jornalismo audiovisual. A proposta é relacionar a atividade comunicativa na rede social Instagram de 6 partidos portugueses com representação parlamentar (PS, PSD, BE, PCP, CDS e Chega), e dos respetivos líderes, com a cobertura jornalística da sua atividade realizada pelos 3 principais noticiários televisivos, respetivamente o Jornal da Noite (SIC), o Telejornal (RTP1), o Jornal das 8 (TVI) e o CM Jornal (CMTV). Analisamos a comunicação política e partidária na rede social e os enquadramentos noticiosos no jornalismo televisivo, identificando padrões na relação entre as duas plataformas. Exploramos a contaminação entre os discursos textuais e visuais dos vários partidos e os noticiários televisivos, relevando as principais estratégias retóricas ativadas no Instagram e as narrativas televisivas. O artigo pretende contribuir para uma melhor compreensão das lógicas comunicativas dos partidos em ambiente digital e explicitar as transformações na cobertura da política pelos noticiários televisivos, integrados em sistemas mediáticos híbridos.
This article focuses on the hybridism between political parties digital communication and audiovisual journalism. It proposes to relate the communicative activity in the Instagram social network of six Portuguese parties with parliamentary representation (PS, PSD, BE, PCP, CDS and Chega), and their respective leaders, with the journalistic coverage of their activity carried out by the three main TV news, respectively Jornal da Noite (SIC), Telejornal (RTP1), and Jornal das 8 (TVI). We analyzed the political and partisan communication in the social network and the news frameworks in television journalism, identifying patterns in the relationship between the two platforms. We explored the cross contamination between the textual and visual discourses of the various parties and the television news, highlighting the main rhetorical strategies activated in Instagram and the television narratives. The article aims to contribute to a better understanding of the communicative logics of the parties in a digital environment and to explicit the transformations in the coverage of politics by television newspapers, in hybrid media systems.
This article focuses on the hybridism between political parties digital communication and audiovisual journalism. It proposes to relate the communicative activity in the Instagram social network of six Portuguese parties with parliamentary representation (PS, PSD, BE, PCP, CDS and Chega), and their respective leaders, with the journalistic coverage of their activity carried out by the three main TV news, respectively Jornal da Noite (SIC), Telejornal (RTP1), and Jornal das 8 (TVI). We analyzed the political and partisan communication in the social network and the news frameworks in television journalism, identifying patterns in the relationship between the two platforms. We explored the cross contamination between the textual and visual discourses of the various parties and the television news, highlighting the main rhetorical strategies activated in Instagram and the television narratives. The article aims to contribute to a better understanding of the communicative logics of the parties in a digital environment and to explicit the transformations in the coverage of politics by television newspapers, in hybrid media systems.
| Translated title of the contribution | Hybridity and transmediality in the political communication of the Portuguese parties on Instagram and on television political journalism |
|---|---|
| Original language | Portuguese |
| Pages (from-to) | 123-142 |
| Number of pages | 20 |
| Journal | Media and Jornalismo |
| Volume | 21 |
| Issue number | 38 |
| DOIs | |
| Publication status | Published - Apr 2021 |
Keywords
- Hybrid media systems
- Political communication
- Political journalism
- Television news
- Noticiários Televisivos
- Comunicação Política
- Jornalismo Político
- Sistemas Mediáticos Híbridos