Happy to have and happy to do: The role of self-expression (a)symmetry in material and experiential purchases

Georgios Halkias; Sofia Kousi; Hans Baumgartner

Happy to have and happy to do: The role of self-expression (a)symmetry in material and experiential purchases

Georgios Halkias, Sofia Kousi, Hans Baumgartner

NOVA School of Business and Economics (NOVA SBE)

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Prior literature suggests that material purchases have a disadvantage compared to experiences in making people happy. We challenge this proposition and show that the difference between material and experiential purchases only emerges when purchases are asymmetrically self-expressive. Equally highly self-expressive experiential and material purchases elicit similar levels of happiness.

Original language	English
Title of host publication	Proceedings of the Association for Consumer Research 2020
Pages	381-382
Publication status	Published - 2020

Publication series

Name	Advances in Consumer Research
Volume	48
ISSN (Electronic)	0098-9258

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

https://www.acrwebsite.org/volumes/2661001/volumes/v48/NA-48

Cite this

@inproceedings{c455d56a29564f989dcba76cc4499611,

title = "Happy to have and happy to do: The role of self-expression (a)symmetry in material and experiential purchases",

abstract = "Prior literature suggests that material purchases have a disadvantage compared to experiences in making people happy. We challenge this proposition and show that the difference between material and experiential purchases only emerges when purchases are asymmetrically self-expressive. Equally highly self-expressive experiential and material purchases elicit similar levels of happiness.",

author = "Georgios Halkias and Sofia Kousi and Hans Baumgartner",

year = "2020",

language = "English",

series = "Advances in Consumer Research",

pages = "381--382",

booktitle = "Proceedings of the Association for Consumer Research 2020",

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Happy to have and happy to do: The role of self-expression (a)symmetry in material and experiential purchases. / Halkias, Georgios; Kousi, Sofia; Baumgartner, Hans.
Proceedings of the Association for Consumer Research 2020. 2020. p. 381-382 (Advances in Consumer Research; Vol. 48).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Happy to have and happy to do

T2 - The role of self-expression (a)symmetry in material and experiential purchases

AU - Halkias, Georgios

AU - Kousi, Sofia

AU - Baumgartner, Hans

PY - 2020

Y1 - 2020

N2 - Prior literature suggests that material purchases have a disadvantage compared to experiences in making people happy. We challenge this proposition and show that the difference between material and experiential purchases only emerges when purchases are asymmetrically self-expressive. Equally highly self-expressive experiential and material purchases elicit similar levels of happiness.

AB - Prior literature suggests that material purchases have a disadvantage compared to experiences in making people happy. We challenge this proposition and show that the difference between material and experiential purchases only emerges when purchases are asymmetrically self-expressive. Equally highly self-expressive experiential and material purchases elicit similar levels of happiness.

M3 - Conference contribution

T3 - Advances in Consumer Research

SP - 381

EP - 382

BT - Proceedings of the Association for Consumer Research 2020

ER -

Happy to have and happy to do: The role of self-expression (a)symmetry in material and experiential purchases

Abstract

Publication series

UN SDGs

Access to Document

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Cite this