Meninas no YouTube: Participação, celebrização e cultura do consumo

Translated title of the contribution: Girlhood in YouTube: Participation, celebrification, and consumer culture

Lidia Soraya Barreto Marôpo, Inês Vitorino Sampaio, Nut Pereira de Miranda

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)
165 Downloads (Pure)


Based on an exploratory research, we studied popular child YouTube channels in Brazil - Isabel Cerer (8 years), Juliana Baltar (9 years), Manoela Antelo (10 years) and J lia Silva (11 years) -, to analyze their practices of production and dissemination of content, in a context marked by strategies of celebrification and a strong culture of consumption. As theoretical background, we discuss children's digital cultures with a gender focus. As a result, we see a process of bricolage in which youtubers mobilize three strategic lines - playful capital, (micro)celebrification and emergent femininity - In a game of forces in which participation, creativity and spontaneity are juxtaposed to a postfeminist entrepreneurship (Genz, 2015), increasingly professionally managed, and subordinate to the logic of consumer culture.

Translated title of the contributionGirlhood in YouTube: Participation, celebrification, and consumer culture
Original languagePortuguese
Pages (from-to)175-195
Number of pages21
JournalEstudos em Comunicacao
Issue number26
Publication statusPublished - 1 May 2018


  • Children
  • Gender
  • Identity
  • Youtube
  • Youtubers


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