Gamification in supported geocaching tours

Ahmad Mehrbod, Negin Mehrbod, Antonio Grilo, Carlos Vasconcelos, José Luís Silva

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

12 Citations (Scopus)


In the fast growing and competitive market of tourism, innovation marketing strategies such as gamification are being used to attract customers. Exploiting game elements in tourist related Apps can encourage the tourists to join a tour. In the tourism industry, which is characterized by high-contact services, providing customer support beside the services can increase customer satisfaction. Tourist Companion is a GeoGamification platform which helps Tourism agents to improve their customer support services. It combines the game features of Geosocial games and Geocaching with customer support to provide competitive advantage for tourism organizations.

Original languageEnglish
Title of host publication2017 International Conference on Engineering, Technology and Innovation
Subtitle of host publicationEngineering, Technology and Innovation Management Beyond 2020: New Challenges, New Approaches, ICE/ITMC 2017 - Proceedings
EditorsJoao Pedro Mendonca, Ricardo Jardim-Goncalves, Joao Martins, Alain Zarli, Maria Marques, Marc Pallot
PublisherInstitute of Electrical and Electronics Engineers (IEEE)
Number of pages5
ISBN (Electronic)978-153860774-9
Publication statusPublished - 2 Feb 2018
Event23rd International Conference on Engineering, Technology and Innovation, ICE/ITMC 2017 - Madeira Island, Portugal
Duration: 27 Jun 201729 Jun 2017


Conference23rd International Conference on Engineering, Technology and Innovation, ICE/ITMC 2017
CityMadeira Island


  • Customer Support
  • Gamification
  • Geocaching
  • Tourist mobile App


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