Abstract
In the fast growing and competitive market of tourism, innovation marketing strategies such as gamification are being used to attract customers. Exploiting game elements in tourist related Apps can encourage the tourists to join a tour. In the tourism industry, which is characterized by high-contact services, providing customer support beside the services can increase customer satisfaction. Tourist Companion is a GeoGamification platform which helps Tourism agents to improve their customer support services. It combines the game features of Geosocial games and Geocaching with customer support to provide competitive advantage for tourism organizations.
| Original language | English |
|---|---|
| Title of host publication | 2017 International Conference on Engineering, Technology and Innovation |
| Subtitle of host publication | Engineering, Technology and Innovation Management Beyond 2020: New Challenges, New Approaches, ICE/ITMC 2017 - Proceedings |
| Editors | Joao Pedro Mendonca, Ricardo Jardim-Goncalves, Joao Martins, Alain Zarli, Maria Marques, Marc Pallot |
| Publisher | Institute of Electrical and Electronics Engineers (IEEE) |
| Pages | 1419-1423 |
| Number of pages | 5 |
| Volume | 2018-January |
| ISBN (Electronic) | 978-153860774-9 |
| DOIs | |
| Publication status | Published - 2 Feb 2018 |
| Event | 23rd International Conference on Engineering, Technology and Innovation, ICE/ITMC 2017 - Madeira Island, Portugal Duration: 27 Jun 2017 → 29 Jun 2017 |
Conference
| Conference | 23rd International Conference on Engineering, Technology and Innovation, ICE/ITMC 2017 |
|---|---|
| Country/Territory | Portugal |
| City | Madeira Island |
| Period | 27/06/17 → 29/06/17 |
Keywords
- Customer Support
- Gamification
- Geocaching
- Tourist mobile App