Gamification and AI: Enhancing User Engagement through Intelligent Systems

Carlos J. Costa; João Tiago Aparicio; Manuela Aparicio; Sofia Aparicio

doi:10.48550/arXiv.2411.10462

Gamification and AI: Enhancing User Engagement through Intelligent Systems

Carlos J. Costa, João Tiago Aparicio, Manuela Aparicio, Sofia Aparicio

NOVA Information Management School (NOVA IMS)

Research output: Working paper › Preprint

Abstract

Gamification applies game mechanics to non-game environments to motivate and engage users. Artificial Intelligence (AI) offers powerful tools for personalizing and optimizing gamification, adapting to users' needs, preferences, and performance levels. By integrating AI with gamification, systems can dynamically adjust game mechanics, deliver personalized feedback, and predict user behavior, significantly enhancing the effectiveness of gamification efforts. This paper examines the intersection of gamification and AI, exploring AI's methods to optimize gamified experiences and proposing mathematical models for adaptive and predictive gamification.

Original language	English
Publisher	Cornell University (ArXiv)
Number of pages	10
DOIs	https://doi.org/10.48550/arXiv.2411.10462
Publication status	Submitted - 2 Nov 2024

Keywords

Gamification
Artificial Intelligence
Modelling
Intelligent Systems

Access to Document

10.48550/arXiv.2411.10462Licence: CC BY

Cite this

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title = "Gamification and AI: Enhancing User Engagement through Intelligent Systems",

abstract = "Gamification applies game mechanics to non-game environments to motivate and engage users. Artificial Intelligence (AI) offers powerful tools for personalizing and optimizing gamification, adapting to users' needs, preferences, and performance levels. By integrating AI with gamification, systems can dynamically adjust game mechanics, deliver personalized feedback, and predict user behavior, significantly enhancing the effectiveness of gamification efforts. This paper examines the intersection of gamification and AI, exploring AI's methods to optimize gamified experiences and proposing mathematical models for adaptive and predictive gamification.",

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author = "Costa, {Carlos J.} and Aparicio, {Jo{\~a}o Tiago} and Manuela Aparicio and Sofia Aparicio",

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