Gamification: a key determinant of massive open online course (MOOC) success

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Massive open online courses (MOOCs), contribute significantly to individual empowerment because they can help people learn about a wide range of topics. To realize the full potential of MOOCs, we need to understand their factors of success, here defined as the use, user satisfaction, along the individual and organizational performance resulting from the user involvement. We propose a theoretical framework to identify the determinants of successful MOOCs, and empirically measure these factors in a real MOOC context. We put forward the role of gamification and suggest that, together with information system (IS) theory, gamification proved to play a crucial role in the success of MOOCs.

Original languageEnglish
Pages (from-to)39-54
Number of pages15
JournalInformation and Management
Issue number1
Early online date20 Jun 2018
Publication statusPublished - Jan 2019


  • e-Learning
  • Gamification
  • Information systems
  • Massive open online courses
  • MOOC
  • MOOC Success model


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