From Regret to Subscription: The Consequences of AI Classification Failures on Streaming Platforms

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

(ID: 233)
Original languageEnglish
Title of host publicationProceedings of the European Marketing Academy
PublisherEuropean Marketing Academy (EMAC)
Publication statusAccepted/In press - 6 Mar 2024
EventAnnual Conference of the European Marketing Academy (EMAC) 2024 - Palace of the Academy of Commerce, Bucharest University of Economic Studies (ASE București), Bucharest, Romania
Duration: 28 May 202431 May 2024
Conference number: 53
https://emac2024.org/

Publication series

NameProceedings of the European Marketing Academy
PublisherEuropean Marketing Academy
ISSN (Electronic)2709-1589

Conference

ConferenceAnnual Conference of the European Marketing Academy (EMAC) 2024
Abbreviated titleEMAC 2024
Country/TerritoryRomania
CityBucharest
Period28/05/2431/05/24
Internet address

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