From publicly available data to business decisions: (on the example of Lisbon)

Jonas Schweigert, Miguel de Castro Neto (Advisor)

Research output: ThesisMaster's Thesis

Abstract

This study describes the basics of business intelligence, before it explains its standard framework. Subsequently, the paper outlines how Google Maps data can be exploited to create a dashboard in Power BI. Thereby, it applies a modified framework to a case study about venues (businesses, transportation infrastructure, and tourist attractions) in Lisbon, Portugal. Five different analysis are carried out: general KPIs, their correlation, an investigation about popular time as well as heat map and location analysis. This work concludes, that businesses and organizations of all kinds can use this information to identify trends and customer behavior to make data-driven decisions.
Original languageEnglish
QualificationMaster of Science
Awarding Institution
  • NOVA School of Business and Economics (NOVA SBE)
Supervisors/Advisors
  • Neto, Miguel de Castro, Supervisor
Award date25 Jan 2019
Publication statusPublished - 25 Jan 2019

Keywords

  • Business intelligence
  • Decision-making
  • Dashboard

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