From displaying to becoming national heritage: the case of the Pousadas de Portugal

Nationalism and tourism have long mobilised heritage in the making and marketing of identities. This article examines the social production of the Pousadas de Portugal – a state-owned chain of tourist accommodations operating since 1942 that embodies an idea of national identity – shedding light on the official and intellectual reconfigurations of narratives about the nation's past and its culture. It argues that, from displaying national heritage, the Pousadas have become heritage themselves through a process of renationalisation grounded in long-standing meanings and representations.