From adoption to routinization of B2B e-Commerce: Understanding patterns across Europe

Tiago Oliveira, Gurpreet Dhillon

Research output: Contribution to journalArticle

15 Citations (Scopus)

Abstract

The authors present an in depth understanding of B2B e-commerce adoption and routinization across Europe. The research was informed by the technology, organization, and environment (TOE) framework. A sample of 7,172 firms across Europe was used. A seven factor model is presented that includes technology readiness, technology integration, firm size, obstacles, education level, competitive pressure, and trading partner collaboration, which inform B2B adoption and routinization. Based on adoption and routinization, clusters of European countries, are identified and factors presented that ensure movement from one cluster to the other.

Original languageEnglish
Pages (from-to)24-43
Number of pages20
JournalJournal Of Global Information Management
Volume23
Issue number1
DOIs
Publication statusPublished - 1 Jan 2015

Keywords

  • Adoption and routinization
  • B2B e-commerce adoption and routinization
  • Europe
  • Organization and environment (TOE)
  • Technology

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