From adoption to routinization of B2B e-Commerce: Understanding patterns across Europe

Tiago Oliveira, Gurpreet Dhillon

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The authors present an in depth understanding of B2B e-commerce adoption and routinization across Europe. The research was informed by the technology, organization, and environment (TOE) framework. A sample of 7,172 firms across Europe was used. A seven factor model is presented that includes technology readiness, technology integration, firm size, obstacles, education level, competitive pressure, and trading partner collaboration, which inform B2B adoption and routinization. Based on adoption and routinization, clusters of European countries, are identified and factors presented that ensure movement from one cluster to the other.

Original languageEnglish
Title of host publicationWeb Design and Development
Subtitle of host publicationConcepts, Methodologies, Tools, and Applications
PublisherIGI Global
Pages1477-1497
Number of pages21
Volume3-3
ISBN (Electronic)9781466686205
ISBN (Print)1466686197, 9781466686199
DOIs
Publication statusPublished - 3 Sep 2015

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