From adoption to routinization of B2B e-Commerce: Understanding patterns across Europe

Tiago Oliveira; Gurpreet Dhillon

doi:10.4018/978-1-4666-8619-9.ch067

From adoption to routinization of B2B e-Commerce: Understanding patterns across Europe

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

The authors present an in depth understanding of B2B e-commerce adoption and routinization across Europe. The research was informed by the technology, organization, and environment (TOE) framework. A sample of 7,172 firms across Europe was used. A seven factor model is presented that includes technology readiness, technology integration, firm size, obstacles, education level, competitive pressure, and trading partner collaboration, which inform B2B adoption and routinization. Based on adoption and routinization, clusters of European countries, are identified and factors presented that ensure movement from one cluster to the other.

Original language	English
Title of host publication	Web Design and Development
Subtitle of host publication	Concepts, Methodologies, Tools, and Applications
Publisher	IGI Global
Pages	1477-1497
Number of pages	21
Volume	3-3
ISBN (Electronic)	9781466686205
ISBN (Print)	1466686197, 9781466686199
DOIs	https://doi.org/10.4018/978-1-4666-8619-9.ch067
Publication status	Published - 3 Sep 2015

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From adoption to routinization of B2B e-Commerce: Understanding patterns across Europe

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