Fostering the appropriation of socially collaborative technologies as a strategy to tackle third-level digital divide

Finding perspectives that contrast the traditional digital divide literature aiming at «bridging the technology gap», is increasingly common. In this paper, we introduce the case of Madeira, a small Portuguese island characterised by low-pace digitisation and significant socioeconomic unbalance. Through this example, we hypothesize that in a close future, facing the spread of ICT use, a lower-educated population may underestimate the downsides of capitalistic digital tools adoption. Nevertheless, we also introduce the idea that scarcely digitised environment may constitute privileged location where to facilitate the spread of socially collaborative technologies.