Externality and organizational choice in franchising

Antony Dnes, Nuno Garoupa

Research output: Contribution to journalArticlepeer-review

11 Citations (Scopus)

Abstract

In this paper, we examine some implications of externality for the organization of firms. The need to control externality explains the selection, at the level of the chain, of full integration, dealerships or franchising systems, or systems of dual distribution where company and franchised outlets operate simultaneously, in preference to unrestricted retailing. We show that there could be a trade-off between managerial motivation and effective controlling of externality. This trade-off can explain the selection of particular organizational structures within franchising. In particular, non-separable externality, where the value of the externality depends upon characteristics of both the generating and affected unit, is costly to control contractually and could encourage integration.

Original languageEnglish
Pages (from-to)139-149
Number of pages11
JournalJournal of Economics and Business
Volume57
Issue number2
DOIs
Publication statusPublished - 1 Mar 2005

Keywords

  • Dual distribution
  • Externality
  • Franchising

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