Extending the notion of customer value to surfing camps

Brad Wilson; Paulo Rita; Andres Barrios; Bastian Popp

doi:10.1016/j.heliyon.2021.e07876

Extending the notion of customer value to surfing camps

Brad Wilson, Paulo Rita, Andres Barrios, Bastian Popp

Research output: Contribution to journal › Article › peer-review

2 Citations (Scopus)

55 Downloads (Pure)

Abstract

This study applies the germane principles of service-dominant logic by investigating how different dimensions of service value impact customers’ satisfaction and related behavioral intentions in the surf camps context. An empirical model was developed and tested via survey responses from 300 Portuguese surf camps tourists who profiled their experience. Data were analyzed using Structural Equation Modeling, specifically Partial Least Squares (PLS-PM). Results highlight the respective impact the numerous value dimensions (functional, emotional, social, epistemic, experiential, and contextual) have on the overall level of perceived value as well as its resultant impact on satisfaction and repurchase intentions.

Original language	English
Article number	e07876
Pages (from-to)	1-10
Number of pages	10
Journal	Heliyon
Volume	7
Issue number	8
DOIs	https://doi.org/10.1016/j.heliyon.2021.e07876
Publication status	Published - 1 Aug 2021

Keywords

Customer value
Service-dominant logic
Surf camps
Tourism marketing

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1016/j.heliyon.2021.e07876Licence: CC BY

Notion_customer_value_surfing_campsFinal published version, 615 KBLicence: CC BY
Appendix_1Licence: CC BY

Cite this

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title = "Extending the notion of customer value to surfing camps",

abstract = "This study applies the germane principles of service-dominant logic by investigating how different dimensions of service value impact customers{\textquoteright} satisfaction and related behavioral intentions in the surf camps context. An empirical model was developed and tested via survey responses from 300 Portuguese surf camps tourists who profiled their experience. Data were analyzed using Structural Equation Modeling, specifically Partial Least Squares (PLS-PM). Results highlight the respective impact the numerous value dimensions (functional, emotional, social, epistemic, experiential, and contextual) have on the overall level of perceived value as well as its resultant impact on satisfaction and repurchase intentions.",

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PY - 2021/8/1

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N2 - This study applies the germane principles of service-dominant logic by investigating how different dimensions of service value impact customers’ satisfaction and related behavioral intentions in the surf camps context. An empirical model was developed and tested via survey responses from 300 Portuguese surf camps tourists who profiled their experience. Data were analyzed using Structural Equation Modeling, specifically Partial Least Squares (PLS-PM). Results highlight the respective impact the numerous value dimensions (functional, emotional, social, epistemic, experiential, and contextual) have on the overall level of perceived value as well as its resultant impact on satisfaction and repurchase intentions.

AB - This study applies the germane principles of service-dominant logic by investigating how different dimensions of service value impact customers’ satisfaction and related behavioral intentions in the surf camps context. An empirical model was developed and tested via survey responses from 300 Portuguese surf camps tourists who profiled their experience. Data were analyzed using Structural Equation Modeling, specifically Partial Least Squares (PLS-PM). Results highlight the respective impact the numerous value dimensions (functional, emotional, social, epistemic, experiential, and contextual) have on the overall level of perceived value as well as its resultant impact on satisfaction and repurchase intentions.

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Extending the notion of customer value to surfing camps

Abstract

Keywords

UN SDGs

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