Exploring the success factors of hybrid micro-enterprises

Marta Bicho; Ralitza Nikolaeva; Carmen Lages; Fernando A.F. Ferreira

doi:10.1007/978-3-319-68750-6_56

Exploring the success factors of hybrid micro-enterprises

Marta Bicho, Ralitza Nikolaeva, Carmen Lages, Fernando A.F. Ferreira

NOVA School of Business and Economics (NOVA SBE)

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

This research explores hybrid micro-entrepreneurs’ founding motivations and the transformation of those motivations into visions of success, by applying multiple criteria decision analysis (MCDA). We find that entrepreneurs of hybrid micro-enterprises are driven mostly by noneconomic goals and that those influence their vision of success. The success framework consists of seven indicators (training, professional development, marketing, management, external factors, infrastructures, and organizational aspects). Human capital is perceived as the most important for success – translating the professional motivations for founding. Reversely, external factors, which are usually considered crucial to attain legitimacy, are perceived the least important factors. Given the findings, are hybrid micro-entrepreneurs ready to succeed?

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	177-188
Number of pages	12
DOIs	https://doi.org/10.1007/978-3-319-68750-6_56
Publication status	Published - 2018

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Keywords

Cognitive mapping
Hybrid micro-enterprise
Multiple criteria decision analysis
Success factors

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10.1007/978-3-319-68750-6_56

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Bicho, M., Nikolaeva, R., Lages, C., & Ferreira, F. A. F. (2018). Exploring the success factors of hybrid micro-enterprises. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 177-188). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-68750-6_56

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abstract = "This research explores hybrid micro-entrepreneurs{\textquoteright} founding motivations and the transformation of those motivations into visions of success, by applying multiple criteria decision analysis (MCDA). We find that entrepreneurs of hybrid micro-enterprises are driven mostly by noneconomic goals and that those influence their vision of success. The success framework consists of seven indicators (training, professional development, marketing, management, external factors, infrastructures, and organizational aspects). Human capital is perceived as the most important for success – translating the professional motivations for founding. Reversely, external factors, which are usually considered crucial to attain legitimacy, are perceived the least important factors. Given the findings, are hybrid micro-entrepreneurs ready to succeed?",

keywords = "Cognitive mapping, Hybrid micro-enterprise, Multiple criteria decision analysis, Success factors",

author = "Marta Bicho and Ralitza Nikolaeva and Carmen Lages and Ferreira, {Fernando A.F.}",

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doi = "10.1007/978-3-319-68750-6_56",

language = "English",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

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Exploring the success factors of hybrid micro-enterprises. / Bicho, Marta; Nikolaeva, Ralitza; Lages, Carmen et al.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2018. p. 177-188 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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Exploring the success factors of hybrid micro-enterprises

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Keywords

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