Exploring the behavioural approach for sustainable tourism

Celso Nunes, Natalyia Vieira, Margarida Pocinho

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The behavioural approach to sustainable tourism has received considerable attention and interest from the academic community within various fields of study. It has particular value for developing sustainable social practices. In this article, we investigate the contributions of the behavioural approach in the economic sciences, psychology, and adult education. Our objective is to reinforce the notion that individuals have the capacity to alter their behaviour to achieve active participation in unity with nature that firmly favours both their own wellbeing and environmental protection. We distinguish the term tourism as not only as a leisure activity, but also as a turning or changing point (while individuals adapt their performance in tune with nature to find the ways to achieve physical, mental, and spiritual equilibrium. Thereby, we make a further step to discussions on how exploration of the behavioural approach can support initiatives that promote environmental protection, and innovative tourism education programmes.
Original languageEnglish
Pages (from-to)67-75
Number of pages8
JournalJournal of Spatial and Organizational Dynamics
Issue number1
Publication statusPublished - Apr 2020


  • Environmental Protection
  • Sustainable Tourism
  • Behaviour al Approach
  • Behaviour al Codes
  • Adult Education
  • WellBeing
  • Tourism as a Turning or Changing Point
  • Tourism Education Programmes


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