Exploring Shopper Marketing Approach Implications On Brand Communication At The Point-Of-Purchase: An Expert’s Opinion Qualitative Study

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)
Original languageEnglish
Pages (from-to)1329-1338
JournalJournal Of Applied Business Research
Volume30
Issue number5
Publication statusPublished - 1 Jan 2014

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