| Original language | English |
|---|---|
| Pages (from-to) | 1329-1338 |
| Journal | Journal Of Applied Business Research |
| Volume | 30 |
| Issue number | 5 |
| Publication status | Published - 1 Jan 2014 |
Exploring Shopper Marketing Approach Implications On Brand Communication At The Point-Of-Purchase: An Expert’s Opinion Qualitative Study
Cristina Isabel Galamba de Oliveira da Costa Marreiros, Paulo Duarte Silveira
Research output: Contribution to journal › Article › peer-review
2
Citations
(Scopus)