Abstract
Logo nos primeiros anos do Estado Novo (1933-1974), a fotografia assumiu um papel determinante enquanto veículo de propaganda. Com efeito, adaptando modelos internacionais em voga e trabalhando plasticamente sobre as imagens com o objetivo de as transformar em mensagens ideológicas, testou-se uma lógica discursiva que daria frutos em diversas publicações e exposições. No entanto, o rasgo dessa abordagem, inédita para o Portugal de então, cedo se desvaneceu. Se na Exposição do Mundo Português, de 1940, pouco dela restava, no pós-guerra foi já outro o tom que a propaganda do regime assumiu na imagem fotográfica – e também nisso se adaptou, afinal, ao espírito da época.
In the early years of the Portuguese’ New State (1933-1974), photography took a decisive role as a vehicle for propaganda. In fact, by adapting international models in vogue and working plastically on the images with the aim of transforming them into ideological messages, a discursive logic was tested and would bear fruit in several publications and exhibitions. However, the boldness of this approach, unprecedented for Portugal until then, soon faded. If in the Portuguese World Exhibition of 1940 not much was left of it, in the post-war period the regime’s propaganda took on another tone in the photographic image - and also in that it adapted, after all, to the spirit of the time.
In the early years of the Portuguese’ New State (1933-1974), photography took a decisive role as a vehicle for propaganda. In fact, by adapting international models in vogue and working plastically on the images with the aim of transforming them into ideological messages, a discursive logic was tested and would bear fruit in several publications and exhibitions. However, the boldness of this approach, unprecedented for Portugal until then, soon faded. If in the Portuguese World Exhibition of 1940 not much was left of it, in the post-war period the regime’s propaganda took on another tone in the photographic image - and also in that it adapted, after all, to the spirit of the time.
Translated title of the contribution | Space, photography and ‘factography’ in SPN’s propaganda |
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Original language | Portuguese |
Pages (from-to) | 1-20 |
Number of pages | 20 |
Journal | Revista Comunicação Pública |
Volume | 12 |
Issue number | 23 |
DOIs | |
Publication status | Published - 2017 |
Keywords
- Espaço
- Fotografia
- Propaganda
- SPN
- Estado Novo
- Space
- Photography
- New State