TY - JOUR
T1 - ESG consequences for companies in the digital environment
T2 - insights from sector-specific performance across the EU-27
AU - Kotrba, Vojtěch
AU - Menšík, Jakub
AU - Martinez, Luis F.
N1 - Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law.
Funding: Vojtěch Kotrba acknowledges funding by Grant No. VŠE IGS F5/14/2024 of the Internal Grant Agency by Faculty of Economics, Prague University of Economics and Business. Luis F. Martinez acknowledges funding by Fundação para a Ciência e a Tecnologia (UIDB/00124/2020, UIDP/00124/2020 and Social Sciences DataLab—PINFRA/22209/2016), POR Lisboa and POR Norte (Social Sciences DataLab, PINFRA/22209/2016).
PY - 2025/1/11
Y1 - 2025/1/11
N2 - This study explores the differential impact of Environmental, Social, and Governance (ESG) factors on the economic performance of firms in digital versus traditional sectors, providing strategic insights for managers and policymakers. Using cross-sectional data from 1005 EU-27 firms from Bloomberg, the analysis applies econometric models on Return on Assets, Return on Equity, and Tobin’s Q, along with interaction terms to assess ESG’s role in the digital sector. Results indicate that ESG factors affect economic performance differently across sectors, with digital firms showing a generally stronger positive ESG-performance relationship. However, sector-specific differences exist: Environmental initiatives boost performance in Internet and Telecommunications firms, likely due to positive stakeholder perceptions, while they may hinder outcomes in Advertising and Media. Conversely, Social factors enhance reputation and engagement in Advertising and Media but show limited returns in Telecommunications. These findings suggest that digital firms can improve financial outcomes by tailoring ESG strategies to industry strengths, leveraging Environmental or Social components to meet sector-specific expectations. This approach enables digital companies to align ESG efforts more effectively, maximizing value in line with industry dynamics.
AB - This study explores the differential impact of Environmental, Social, and Governance (ESG) factors on the economic performance of firms in digital versus traditional sectors, providing strategic insights for managers and policymakers. Using cross-sectional data from 1005 EU-27 firms from Bloomberg, the analysis applies econometric models on Return on Assets, Return on Equity, and Tobin’s Q, along with interaction terms to assess ESG’s role in the digital sector. Results indicate that ESG factors affect economic performance differently across sectors, with digital firms showing a generally stronger positive ESG-performance relationship. However, sector-specific differences exist: Environmental initiatives boost performance in Internet and Telecommunications firms, likely due to positive stakeholder perceptions, while they may hinder outcomes in Advertising and Media. Conversely, Social factors enhance reputation and engagement in Advertising and Media but show limited returns in Telecommunications. These findings suggest that digital firms can improve financial outcomes by tailoring ESG strategies to industry strengths, leveraging Environmental or Social components to meet sector-specific expectations. This approach enables digital companies to align ESG efforts more effectively, maximizing value in line with industry dynamics.
KW - ESG factors
KW - Financial performance
KW - Online marketing
KW - Digital commerce
KW - Sustainable practices
KW - Digital innovation
KW - Corporate strategy
UR - https://click.notification.elsevier.com/CL0/https:%2F%2Fwww.scopus.com%2Falert%2Fresults%2Frecord.uri%3FdiscoveryEventID=ff4419b6-2d5d-41da-99dc-b6d5e84943c7%26ATP=scopussearch%26eid=2-s2.0-85217230542%26origin=SingleRecordEmailAlert%26dgcid=raven_sc_search_en_us_email/1/010001951457f1d0-dd330364-9818-4b6d-abb5-19f855c1523e-000000/X_fiS_27FRJ8zrMYzWa9wJw1zanIEChPE4LmUU778mU=391
U2 - 10.1057/s41270-024-00370-7
DO - 10.1057/s41270-024-00370-7
M3 - Article
SN - 2050-3326
JO - Journal of Marketing Analytics
JF - Journal of Marketing Analytics
M1 - 101889
ER -