Enhancing creativity and collaboration in data science: the impact of artificial intelligence-augmented brainstorming

As artificial intelligence continues to permeate various aspects of creativity, its influence on data science expands, especially in situations where innovative thinking is essential for interpreting complex data and generating actionable insights. This study examines how ChatGPT, a generative artificial intelligence tool, impacts brainstorming dynamics among data science students. Utilizing a mixed-method approach, we investigate the effects of artificial intelligence augmentation on participants’ satisfaction, as well as the social and cognitive dimensions of brainstorming. Our findings show that artificial intelligence-assisted group sessions significantly boost self-perceived creativity and satisfaction compared to traditional group and nominal individual techniques, particularly benefiting individuals with social low-anxiety. However, artificial intelligence-assisted sessions showed a tendency towards free-riding, with participants relying more on artificial intelligence than their peers for idea generation. This study highlights the need for strategies to mitigate free-riding and ensure balanced contributions in human–artificial intelligence collaborations. The implications of these findings are profound for designing effective brainstorming sessions in educational and corporate environments, suggesting that artificial intelligence, when thoughtfully integrated, can significantly enhance creativity and collaborative efforts.