Engage customers in co-creation: Is critical for projects success

Renato Lopes da Costa, Leandro Ferreira Pereira, Álvaro Lopes Dias, Rui Gonçalves

Research output: Contribution to journalArticlepeer-review

Abstract

The consultancy projects are a must-have in a pandemic context. Companies need to change or convert their business model and reinvent themselves; otherwise they lose competitive advantages. These kinds of changes are structural in the core business and mostly in the value chain, so their success is critical for the business continuity and company existence. This research aims to understand the importance of including customers in the development of new methods and processes that lead to better solutions for problems detected and at what stages of development of a management consulting project should they intervention. Findings show that customers are an integral part of the operational solution and should, therefore, cooperate in all stages of the process, since the moment of needs assessment, until the implementation.

Original languageEnglish
Pages (from-to)66-75
Number of pages10
JournalJournal of Modern Project Management
Volume8
Issue number2
DOIs
Publication statusPublished - 1 Sep 2020

Keywords

  • Consultancy projects
  • Customer cocreation
  • Customer engagement
  • Projects success

Fingerprint

Dive into the research topics of 'Engage customers in co-creation: Is critical for projects success'. Together they form a unique fingerprint.

Cite this