A promoção da gastronomia brasileira em brochuras turísticas – Uma análise da BTL 2012

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The Promotion of Brazilian Gastronomy In Tourist Brochures - A Review Of Lisbon International Tourism Exhibition (Btl-2012) - Over the last few years, gastronomy has revealed itself to be a tourist product with the potential to help develop and promote many destinations. In Brazil, the gastronomic product has been increasingly valued by international tourists, as shown in a study by the Ministry of Tourism in 2011. In this context, this research aims to understand the relevance of the gastronomic product for the promotion of Brazilian tourism in foreign countries. Thus, we analyzed promotional material from 16 Brazilian destinations that we collected from February 29th to March 4th, 2012, in BTL – International Tourism Exhibition in Lisbon. Our analysis has led to the conclusion that Brazilian gastronomy takes a secondary role in the promotion of those destinations, with specific and detailed brochures that allow tourists to understand basic aspects (like the location of restaurants) or the historical and cultural contexts of local gastronomy being non-existent.
Original languageUnknown
Pages (from-to)335-351
JournalRevista Rosa dos Ventos
Issue number3
Publication statusPublished - 1 Jan 2012

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