@inbook{771da8550e394798ad03a457b10b0c89,
title = "El storytelling digital corporativo de las marcas en redes sociales profesionales: una investigaci{\'o}n con neuromarketing en Espa{\~n}a y Portugal",
keywords = "Social media, Storytelling",
author = "Luis Ma{\~n}as-Viniegra and Dora Santos-Silva",
note = "UIDB/05021/2020 UIDP/05021/2020",
year = "2020",
language = "Spanish",
pages = "549--562",
editor = "{Liberal Ormaechea}, Sheila and {Ma{\~n}as Viniegra}, Lu{\'i}s",
booktitle = "Las redes sociales como herramienta de comunicaci{\'o}n persuasiva",
publisher = "McGraw-Hill/Interamericana de Espa{\~n}a",
}