Abstract
Neste trabalho refletimos sobre a produção de podcasts por parte das principais rádios portuguesas. Os dados recolhidos nos últimos anos apontam para um crescimento no consumo e produção de podcasts. Em muitos desses estudos tem-se relacionado o aumento do consumo de podcasts com uma diminuição na escuta da rádio. Assim, a partir da observação do crescimento no consumo de podcasts, procuramos perceber se as rádios têm feito uma aposta neste campo como estratégia para diversificar conteúdos e alcançar novos ouvintes. Para realizar esta análise consideramos a informação disponibilizada na secção de podcastsdos websites das rádios. Através de uma análise de conteúdo, verificamos que existe sobretudo uma tendência de reprodução de programas emitidos em antena. Os dados recolhidos permitem-nos questionar a relação entre a programação radiofónica e a produção de podcasts, ao mesmo tempo que realçam a importância de analisar dos hábitos de consumo no ecossistema radiofónico português.
In this chapter, we seek to reflect on the production of podcasts
by the main Portuguese radio stations. Data collected in recent
years points to an increase in the consumption and production
of podcasts. In many studies, the rise of consumption has been
related to a decrease in radio listening. Thus, observing the
growth in the consumption of podcasts, we sought to understand
whether radios have been investing in this field as a strategy
to diversify content and reach new listeners. To carry out this
analysis, we considered the section dedicated to podcasts on
the radio’s websites. Through a content analysis, we verified
that there is, above all, a tendency to reproduce programs in
the form of podcasts. Data collected allow us to question the
relationship between radio programming and the production
of podcasts, while highlighting the importance of deepening
the analysis of consumption habits in the Portuguese radio
ecosystem.
In this chapter, we seek to reflect on the production of podcasts
by the main Portuguese radio stations. Data collected in recent
years points to an increase in the consumption and production
of podcasts. In many studies, the rise of consumption has been
related to a decrease in radio listening. Thus, observing the
growth in the consumption of podcasts, we sought to understand
whether radios have been investing in this field as a strategy
to diversify content and reach new listeners. To carry out this
analysis, we considered the section dedicated to podcasts on
the radio’s websites. Through a content analysis, we verified
that there is, above all, a tendency to reproduce programs in
the form of podcasts. Data collected allow us to question the
relationship between radio programming and the production
of podcasts, while highlighting the importance of deepening
the analysis of consumption habits in the Portuguese radio
ecosystem.
| Translated title of the contribution | Gone with the podcast: a study on radio programing and podcasts production by the main portuguese radio stations |
|---|---|
| Original language | Portuguese |
| Title of host publication | O podcast e as novas dinâmicas dos conteúdos sonoros no ambiente digital |
| Editors | Sílvio Santos, João Miranda |
| Place of Publication | Coimbra |
| Publisher | University of Coimbra Press |
| Pages | 69-93 |
| Number of pages | 24 |
| ISBN (Electronic) | 978-989-26-2285-9 |
| DOIs | |
| Publication status | Published - Jun 2022 |
Keywords
- Podcasts
- Rádio
- Programação
- Ecossistema sonoro
- Radio
- Programs
- Sound ecosystem