Abstract

This paper presents an Agent Based Modeling Framework that seeks to provide a generic model that can be used to simulate any internet based business. The model captures the unique characteristics that define how online users interact, share information, and take product adoption decisions. This model can be used to simulate business performance, make business forecasts, and test business strategies. To demonstrate the applicability of the model, we choose two social networks with opposing scales: Facebook and a startup educational social network—weduc.pt.

Original languageEnglish
Title of host publicationProceedings of the 8th International Conference on Management Science and Engineering Management - Focused on Intelligent System and Management Science
EditorsJ. Xu, V. A. Cruz-Machado, S. Nickel, B. Lev
PublisherSpringer-Verlag
Pages349-361
Number of pages13
Volume280
ISBN (Electronic)978-364255181-9
DOIs
Publication statusPublished - 18 Nov 2014
Event8th International Conference on Management Science and Engineering Management, ICMSEM 2014 - Lisbon, Portugal
Duration: 25 Jul 201427 Jul 2014

Publication series

NameAdvances in Intelligent Systems and Computing
Volume280
ISSN (Print)21945357

Conference

Conference8th International Conference on Management Science and Engineering Management, ICMSEM 2014
CountryPortugal
CityLisbon
Period25/07/1427/07/14

Keywords

  • Agent based modeling
  • Business forecasting
  • Business simulation
  • Digital businessmodels

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