Abstract
This paper introduces a Dynamic Agent Based Modelling Framework (DYNAMOD) that is designed for developing Digital Business Simulations. The model is based on literature review of three complementary research areas: Business Models, Business Applications of Agent Based Modeling and Digital Business Characteristics. This Framework is customisable and computationally implements key digital business characteristics including network effects, online and offline word of mouth, pricing strategies, amongst other features of the Digital Business Environment. DYNAMOD can be a generic framework for developing a variety of forcasting and simulation models that can provide a new computational approach to Digital Business Modeling and Analysis.
| Original language | English |
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| Title of host publication | IEEE International Conference on Industrial Engineering and Engineering Management |
| Publisher | IEEE Computer Society |
| Pages | 1372-1376 |
| Number of pages | 5 |
| ISBN (Electronic) | 9781479909865 |
| DOIs | |
| Publication status | Published - 18 Nov 2014 |
| Event | 2013 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2013 - Bangkok, Thailand Duration: 10 Dec 2013 → 13 Dec 2013 |
Conference
| Conference | 2013 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2013 |
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| Country/Territory | Thailand |
| City | Bangkok |
| Period | 10/12/13 → 13/12/13 |
Keywords
- Agent Based Modeling
- Business Model
- Business Simulation
- Online Digital Business